THE FIND: Events Specialist Victoria Larder interview
Victoria co-runs PAVE London Events, Marketing and PR agency. They create innovative experiential events and marketing campaigns for clients such as NastyGal.com, The Feel Good Drinks Co. and Fortnum & Mason. Running a company, winning clients, creating ideas and logistically bringing them to life are all things Victoria loves to do. Feeling inspired? Read on for her top 3 tips on how to plan the perfect event.
VICTORIA'S TOP 3 TIPS ON EVENT PLANNING
It's all about the people.
It’s the people who make parties. Delicious food and drink in an amazing venue are obviously important, but it’s people who guests remember. So we use fabulous and charismatic event hosts/hostesses, performers who LOVE what they do, innovative experiential ideas delivered by people who want you to have a good time.
Negotiation.
Don’t be scared to negotiate in business. Negotiation isn’t about being a ‘bad’ or ‘unlikeable’ person, it’s an essential part of the business. Some suppliers build in margins as they know they’ll always be negotiated down on their rate card!
Not a 9-5.
There’s a direct correlation between working hard and success - not always, but generally! Be prepared to work hard and it will pay off. At PAVE London we have a great team who want to work to get things done brilliantly and don’t watch the clock arriving at 9 am and leaving at 5 pm!
VICTORIA'S THE FIND
I’ve just had a baby so am obsessed with finding natural products for Sonny. Therefore, I’ve loved discovering Child’s Farm Bubble Bath in Organic Raspberry. It smells fabulous!
VICTORIA'S LITTLE HACK
Be honest. In life and in business. At PAVE London, we only ever create ideas we can execute beautifully for the budget given, in time and to a quality we’re proud of. Having now run PAVE London for 4 years, we know this sets us apart from some larger agencies, who bend the truth to win clients. Honesty is the best policy. An old but true adage!
VICTORIA'S FAVOURITE QUOTE
“This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man.” William Shakespeare