Rosie is the founder of multi-award-winning fashion, homeware and lifestyle PR agency LFA. Working with brands such a Hanky Panky and Lowie, the agency is disrupting the industry with a very simple mission - to cut the cost of traditional PR and successfully getting brands with great products into the magazines without the hefty price tag. We love Rosie's spirit in challenging the status quo - she shares her Top 3 Tips on how to effectively use PR for your business...
ROSIE'S TOP 3 PR TIPS FOR YOUR BUSINESS.
TAILOR YOUR APPROACH.
Editors receive hundreds of emails per day, so it’s important that you make your pitch stand out. Make sure you read the features they write and have a look at their social media; they’ll be more inclined to respond to your email if you show you’ve done your research.
PERSISTENCE IS KEY.
The moment you stop contacting the press is the moment they’ll forget about your brand. It sounds harsh, but it’s true! The brands that see the most success with PR are the ones who stick at it for the longest. It’s normal to not hear back from editors so don’t lose heart – follow up with them once, and if you still don’t hear back, leave it for a few weeks and try again with a different approach.
PR YOUR PR.
Getting featured in the press is a huge achievement. Unfortunately PR doesn’t last forever, so it's important to maximise the impact of your press coverage as much as possible. Share your coverage on social media, send out a newsletter to your email subscribers and be sure to thank the editor who featured you – it might just lead to another coverage opportunity in the future.
ROSIE'S LITTLE FIND
Aromatherapy Associate's oils for bath time. I find them super relaxing and they smell amazing!
Aromatherapy Associates focus on Mindful Beauty by giving you time to stop and find balance in your life. As leaders in aromatherapy, they address specific concerns and take you on a sensory journey to enhance your wellbeing. They have harnessed this knowledge for over 30 years to deliver award-winning luxury bath, body and skincare products that work on a deeper level to allow your natural radiance and beauty to shine through.
ROSIE'S LITTLE LIFE HACK
Yoga and meditation! I can’t function without it. Even just doing it for 10 minutes in the morning helps set me up for the rest of the day.
ROSIE'S FAVOURITE QUOTE
“Being all things to all people is a recipe for mediocrity” - Unknown