Akin Onal founder of Mori gives us invaluable tips on starting a business

Akin Onal founder of Mori gives us invaluable tips on starting a business

This week we speak with the fabulous Akin Onal founder of MORI.

Akin Onal | MORI | A Little Finder | A LITTLE FIND

MORI grew from a passion to create the world’s softest baby essentials, from sustainable sources. Originally from Turkey, I moved to London after travelling and working in the US, Africa and the Middle East. My background is in finance and consulting, but as a devout Uncle I noticed that there was a gap in the market for an innovative and online (originally) baby brand that has the highest quality and was beautiful enough to gift.



  • Surround yourself with smart people: Find advisors who genuinely believe in what you do and share your passion for it too. Hire smart people too - they will guide your business and push it to the top!
  • Always test and keep testing: Do this at a rapid pace, as there is so much to learn from the outcomes of those tests. Also make sure you measure everything you test, and base your decisions on the the examples your learn. Don’t invest your time, money or resources unless you have tested.
  • Focus: Keep the main importance and goal of your business in mind. Expanding a product collection could feel like a quick win, but spreading yourself too thin could be terminal for a new business.


Travelling is a huge part of my life, and I’m often travelling either due to work or my personal life. My travel hacks would be: eye masks, ear plugs and audio books.


Akin Onal | MORI | A Little Finder| Hello Handsom Charcoal Face Mask | A LITTLE FIND


Hello Handsome - Bamboo Charcoal Face Mask - £4.55. It’s so important to keep your skin feeling refreshed and rejuvenated, and face masks are an amazing way to do so. Charcoal holds many properties that keep your skin feeling clear, and help you to feel energised. 




'You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. Oh, The Places You'll Go! - Dr. Seuss




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