Meet Benjamin Young: Founder of Frank Green

BENJAMIN YOUNG

 Benjamin Young, founder of frank green, wanted to make a difference and carve a more meaningful life for himself and those around him. Benjamin created frank green with "great style, innovation and design" in mind and you can really see that with the products. The frank green reusable bottles and cups are bpa free, fda and eu approved safe materials and are recyclable at end of life.

"Together, our community can help our planet move towards a more sustainable future."

Tell us about your background. What was the journey that led you to create frank green?

I began my career in Mergers and Acquisitions, but after a while I made the decision to get out of the corporate world and off the hamster wheel. I wanted to make sure it was for something meaningful and that it would make a real difference. My vision was to change the way people thought about reusable products, which is how frank green was born. It’s frank green’s mission to motivate others to live more sustainably and to reduce unnecessary waste.

How has the brand evolved over time?

We’ve tried really hard to make meaning in the brand, so that when consumers see frank green they think great style, innovation & design – as well as sustainability. It started with reusable cups, then reusable bottles, now we have a larger range of products and are introducing much more in the near future. We had to listen to our customers, adapt to shifting climates, and be creative in our NPD to allow the brand to continue to grow.

What inspires you and motivates you?

Every day we make more and more of an impact and that is really motivating for me. It really just comes down to the good that we’re doing, the result & purpose drive me. I’m constantly pushing to better and develop our products in the most innovative ways and adapt (COVID included!) in order to find new ways for us to make a meaningful impact.

What does sustainability mean to you as a brand? 

I've always said that the best reusable product is one that you want to use. To me this means creating a product that is not only functional but stylish, innovative and aesthetically pleasing so that it will be used for years to come. Also, ensuring it is recyclable at end of life. We also try to find new ways to be sustainable in-house, from our packaging to making our reusable trays and bags out of recycled plastic and offcuts. There is always room to grow.

What would be your top tip to help encourage others to live more sustainably?

 I bet it’s not as hard as you think! Just give it a go, try living more sustainably in any way you can. The little things go a long way, like ditching the single-use plastic water bottles and coffee cups, reusing carry bags at your supermarket, committing to improved recycling habits, shop at markets – there are so many easy ways you can make an impact.

What are you most excited to work on over the next few months?

We’re currently expanding our range, and I’m so excited to bring our homeware products to the market. There is so much to come so keep an eye out!

What piece of advice would you give to someone who is looking to set up their own company?

Make sure you solve the consumer problem, simple as that. Find out what is missing and how you can do it better to fulfil more of consumer’s needs. 

What do you look for when finding the perfect gift?

I try to make it personal to ensure it is something they will continue to use and love (we don’t want it opened and disposed of as soon as your back is turned). I always look for new sustainable options and try to support independent retailers whenever possible; we have had so much growth in our brand thanks to their support.

What are your LITTLE FINDs?

Let’s have a little fun and FIND out about you...

  • Favourite TV series right now? The Undoing.
  • Last thing you cooked? Lamb with Potato Gratin & Salad.
  • Favourite Instagram account to follow? @thedesignfiles
  • Best book recommendation? Shoe Dog by Phil Knight.
  • Perfect way to spend your weekend? Fishing.
  • Best restaurant you’ve eaten at? I live in Australia, but when I visit London I can’t resist dinner at Dishoom.
  • Country you’d love to visit? Croatia.
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