31st State

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Inspired by what it felt like growing up in California (the 31st State), Stephanie created a brand devoted to teenage boys in all their smelly glory, which feels more current for Gen Z and is inspired by the idea of simple, effortless, California clean. The 31st State is a place but also a way of doing things – a geography and a philosophy in one. A philosophy wherein we all ‘untry harder’.

6 products