Briiv’s brand motto is simple – it cares about air quality. When we think of pollutants and poor air quality, we likely think of being near a road or in a city. But Briiv’s mission is to inform us about the poor air quality inside our homes – thanks to tiny particles and dust – and help us improve it.
This solution-oriented brand is all about championing our right to clean air, while protecting the planet and tackling the waste from non-recyclable air filters. It’s turned to nature for the cleanest, greenest materials that filter the air we breathe, break down and return to the earth.
The Briiv air filter is powered by plants, created using 90% natural and renewable materials. It’s aesthetically pleasing – think modern terrarium – and utilises three fully b...
Filter Your Air With Briiv
The Briiv air filter is powered by plants, created using 90% natural and renewable materials. It’s aesthetically pleasing – think modern terrarium – and utilises three fully biodegradable filters, harnessing the natural micro-structures of moss, coconut, carbon and silk to clean air the way nature intended. And the filters are suitable for home composting when they’re finished – after a whole year.
Every centimetre of material is thought through. Instead of oil-based plastic, the brand uses bioplastics crafted from elephant grass and hemp, which grow where other plants can’t. Briiv filters claim to be as powerful as 3,043 medium-sized houseplants (but a bit less fuss to care for and a bit more space-efficient).
Breathe In, Breathe Out
Besides being on a crusade against single-use plastics and throw-away air filters, Briiv has a mission to clean indoor air, helping everyone breathe a little easier. Cleaner air is good for brain function and development, alertness and energy, and allergies too. The Briiv air filter helps remove allergens like pollen and dust, bacteria and mould spores, and harmful gases and fine particulate matter from cooking (for example).
It’s USB-powered and can connect to your smartphone, as well as integrate into your smart home for easy operation. Plus, it’s very low energy, costing just a few pounds to run per year. The container was engineered to last and last, and you’ll only need to buy top-up filter replacements once a year. Simple – time to breathe.
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