Foundation – it’s the base for a foolproof make-up look, whether it’s your everyday routine or your going-all-out glam. As with anything you apply directly to your skin, we believe natural foundation should be free from unnecessary chemicals and instead chock-full of ingredients that are microbiome-friendly.
It’s why we’ve hand-selected brands making vegan and cruelty-free foundation with organic ingredients and skin saviours like vitamin E and hyaluronic acid, as well as SPF. You can filter out things like parabens, sulphates and gluten and choose options based on your skin type. Of course, we’re championing easily recyclable and reusable packaging too.
Texture and coverage are key when seeking a natural foundation that feels and looks great on your skin. We’ve got sheer, medium and full-coverage vegan foundation, as well as barely-there tinted moisturiser to suit your mo...
Natural Foundation That’s Vegan & Cruelty-Free
Texture and coverage are key when seeking a natural foundation that feels and looks great on your skin. We’ve got sheer, medium and full-coverage vegan foundation, as well as barely-there tinted moisturiser to suit your mood and preference. You’ll find dewy and glowy finishes, alongside more natural and matte options – especially if topped with an oil-absorbing loose powder.
Oat Milk Foundation by plant-powered brand Ere Perez gives a fresh, dewy finish that melts effortlessly into your skin without clogging pores. The formula harnesses oat milk, peach and vitamin E to nourish your skin while providing coverage. Make-up artist-led brand RMS blends skincare into its foundation makeup, for smooth and even coverage with a satin, natural finish that lasts all day. Moisture-rich vegetable squalane, soothing organic aloe and the RMS signature adaptogenic herbal blend work to firm, smooth and hydrate skin and ensure the formula is sweat and water-resistant.
The Good Kind of Shady Business
When you find the perfect shade to match your skin tone and undertone, natural-looking makeup is a doddle. We love brands with a broad range of tones and shades available, usually with handy pictures of the foundation cream on real-life users to help you pick one that matches you to a tee. You can find foundation makeup that feels like your skin on its very best day. All the formulas are long-lasting and non-greasy, and many contain essential SPF coverage too.
We’ve got all the essentials to complete your flawless face routine. Start with a makeup primer to prep your skin for its foundation cream. Then, apply your chosen shade of foundation to boost your glow and your confidence, and top it off with a shade-matched concealer in areas that need a little extra TLC. Et voila, you’re ready for anything.
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