Transparency is a value that has always been at the heart of A LITTLE FIND, The Home of Conscious Brands, and we are taking our ethos one step further by partnering with Provenance®. A transparency tech-platform that digitally verifies each claim, from a product being organic to being plastic free, allowing you to see at a glance whether a product truly stands up to its word. Check the Proof Points for each product’s credentials and see if the product has been verified - meaning a third party has verified the accuracy of the statement. If it doesn't have a green tick, it just means the information hasn't been verified by a third party but the brand will still have uploaded evidence that you can check yourself.
We hope you find this transparency a welcome and refreshing change, and celebrate it as an important move towards a more collective, conscious world.
“Today’s beauty shoppers are tired of greenwashing. They know that their purchasing decisions make a difference to people and planet and they deserve to know the facts. Our work with A LITTLE FIND is making sure that brands’ product claims are always consistent, easy to understand and supported by supply chain proof or third-party verification. We’re excited to partner with them in the fight against greenwashing.”
Jessi Baker, Founder and CEO of Provenance®