Tell us about your brand and how you came about?
V: Verdant Alchemy was the result of my busy life as a full time and very stressed out advertising strategist. Where I travelled a lot, worked late nights and was mentally and physically burnt out. My only saviour was my nightly bath, where I had time to switch off and have the essential time to breathe and refocus. I realised that if I didn’t slow down, rest and reflect, I wouldn’t be able to thrive in whatever I was doing. And that wasn’t helpful to anyone, me, my family or my work.
The reason the baths helped me wasn’t just because I wasn’t allowed to have my phone near water, haha. It was also because the minerals in the bath were full of essential things like magnesium which the body needed to function. By having my nightly baths, I was replenishing the minerals and magnesium lost and optimising my physical and mental state to take on my next day. I wanted to share this with the world, so created Verdant Alchemy where there’s a bath salt for every pain point in modern life; struggling to sleep, want to recover after yoga, we have something for everyone.
What’s your biggest challenge as a brand?
V: Owning and leading a brand is super rewarding, but it can also have its challenges. I activate most things at Verdant Alchemy, from hand-making and packing the products to the marketing and social media, but you know, I love it all. The biggest challenge is trying to find the time to do it all. There is never enough time in the day or night to do everything.
Tell us your favourite quote, mantra or best piece of advice
V: The ones I currently use are:
- You can do this
- Its ok to be slow
- I am at peace
Tell us your proudest moment as a business
V: Getting my first piece of press and getting into Liberty London was my proudest moments.
Where are you off to on holiday this year?
V: I just got married in the summer, so we are off to Sri Lanka in November for our honeymoon. Can’t wait.
What could you not live without?
V: Coffee, baths, pasta
What time does your day start & how do you start it?
V: When you go from a corporate job to working for yourself you do lose some structure in your life, this did involve some mid week lie ins. But the last few months I have developed a proper routine where I wake up at 7.30, make a coffee and write my daily gratitude list (from the day before) and then I work on my daily to do list in a notebook- this routine positively sets me up for the day. I then go to the gym for a 30 minute workout and start work at 8.45-9ish.
Now, let’s FIND Out About You
- Wellies or Flip-Flops
- Bubble Bath or Hot Shower - Mineral Baths
- Spring, Summer, Autumn or Winter
- Lipstick or Lip Balm
- Cinema or Theatre
- Paperback or Kindle
- Yoga or Run
- Pressed Juice or Cocktail
- Serums or Oils