Jessi Baker founded Provenance® as a tech solution to help customer cut through false pro planet claims and identify brands who are truly conscious of their impact on the planet. Earlier this year, we at A LITTLE FIND partnered with Provenance® to help you look behind the labels and marketing claims of brands, and make confident, sustainable product choices. 

We spoke to Jessi about how Provenance® is working to fill a gap in the market, the challenges of running a business, and how we can all live more sustainably.