On a mission to break down the barriers and stigma around men's cosmetics, Shakeup was founded as a grooming go-to brand, helping men to look and feel their best. Their innovative, easy to use products are multipurpose and multifunctional – aiming to keep grooming routines paired back yet effective, with clinically proven results. 

We spoke with Shane, one of the co-founders of Shakeup, about his journey to building a brand, the essential steps to a great skincare routine, and why it's important that there are cosmetics dedicated specifically to men's skin.