THE FIND: Social Media Micro-Influencer Robyn Nicholl

THE FIND | THE FIND | ROYBN NICHOLL

Robyn was born and raised in Hong Kong, lived in Canada for 7 years and now, as of this year, reside in London. She lives and breathes Social Media and Digital Marketing, and is currently the Senior PR and Marketing Manager at SidonieG Communications. Whether you are just starting out or hit a wall in growing your social media channels, read on for Robyn's top 3 tips to help you create and build your social media identity.

ROBYN'S TOP 3 TIPS ON HOW TO BUILD YOUR SOCIAL MEDIA FOLLOWING

BE ORIGINAL AND AUTHENTIC.

There is so much content on social media right now that to stand out from the crowd, you have to have a clear message and strong pillars of identification. Take some time to really think about what you are trying to say, who you are speaking to, and how you are going to articulate this both visually and through words across all your chosen social media platforms.

RESEARCH.

Take some time to understand the nuances of each social media platform and how your target audience is engaging with them. Understanding the habits of your audience across your channels will allow you to specifically cater to them when managing your content.

ANALYTICS.

Social Media is not as wishy-washy as everyone thinks – analytics play a HUGE part in the success of a social media account. Switch to a business account (it's free)! And start to use analytics to optimize your content and scheduling, which are both vital in the successful and continued growth of your following and engagement.

THE FIND | THE FIND | ROBYN NICHOLL

ROBYN'S THE FIND - EQ LOVE

Because I am always travelling to warm destinations, hopefully where I can surf, and swear by organic, natural and eco-friendly solutions to sun-care, EQ Love is a favourite of mine as it's non-ecotoxic on the marine environment.

Did you know that most sunscreens contain chemical filters? When applied to the skin, these filters spread in the water and are highly polluting to the aquatic environment, even at low concentration. When exposed to them, coral reefs turn white and die within 48 hours!

THE FIND | THE FIND | EQ LOVE

ROBYN'S LITTLE TRAVEL HACK

Pack light and prioritise your skincare and toiletry essentials over everything else. These are always the things that you can’t find or replace whilst on the move in other countries. I have a morning skincare ritual that can’t be broken!

ROBYN'S FAVOURITE QUOTE

"Learn to love without condition. Talk without bad intention. Give without any reason. And most of all, care for people without any expectation." - Unknown