Eye Makeup, Eye Shadow & More

Natural eye makeup, found by us, loved by you

A planet-first philosophy is central to our natural eye makeup collection. Our partner brands are paving the way for sustainability in the beauty industry, with many of them using recycled materials, refillables and formulas that are free of harmful synthetics such as parabens, silicones and nanoparticles. This results in products that have a lower environmental impact, helping you to live more consciously without ever compromising on quality.

Discover can’t-be-without mascaras from the likes of ROEN and Ere Perez, which have all the lash-lifting, volume-enhancing qualities you’d expect, but without any nasties or animal-tested extracts. In fact, many of the formulas in this collection contain natural oils and peptides to help strengthen and lengthen lashes, while remaining gentle on even the most sensitive of eyes. Hello, flutter factor.

Natural Eyeshadow

Keep your peepers peeled for natural eyeshadow products and palettes too, if you’re after a something little extra for a going-out look. Most of the legwork is done for you with colour-curated shades that are designed to work harmoniously together, illuminating the eye with a combination of easily blendable cream and powder formulas.