Haeckels exists as an amplifier of the natural world and as a community problem solver. It is driven by trying to solve the waste problem – be that through their use of waste natural resources in their products, or presenting packaging solutions to their community that are fully recyclable or compostable.

They use seaweed as the base for all of their products. That seaweed is picked by hand in Margate, UK. Why seaweed? Seaweed hydrates; it’s rich with valuable vitamins, minerals and amino acids; it’s anti-bacterial, skin rebuilding and anti-inflammatory; it’s all-natural, and all around us. Under licence, we harvest it by hand from the beach just steps away from our shop.

What drives them forward is doing things differently and always evolving. What started in Margate is now sold the world over. They're afraid to stand still. Everything they do has to have a reason to exist whilst honouring their ocean first philosophy.